{"id":1161,"date":"2026-05-11T00:04:37","date_gmt":"2026-05-11T00:04:37","guid":{"rendered":"https:\/\/pixelpanda.ai\/blog\/2026\/05\/11\/what-is-supply-chain-visibility-real-time-tracking-explained\/"},"modified":"2026-07-11T19:44:37","modified_gmt":"2026-07-11T19:44:37","slug":"what-is-supply-chain-visibility-real-time-tracking-explained","status":"publish","type":"post","link":"https:\/\/pixelpanda.ai\/blog\/2026\/05\/11\/what-is-supply-chain-visibility-real-time-tracking-explained\/","title":{"rendered":"What Is Supply Chain Visibility? Real-Time Tracking Explained"},"content":{"rendered":"<h2 id=\"what-is-supply-chain-visibility\">What Is Supply Chain Visibility?<\/h2>\n<p>Supply chain visibility is the ability to track products, materials, and information as they move through every stage of your supply chain\u2014from raw material sourcing to final delivery. When you understand what is supply chain visibility at its core, you&#8217;re looking at a comprehensive system that gives you real-time insight into inventory locations, shipment status, production timelines, and potential disruptions before they impact your customers.<\/p>\n<p>For e-commerce businesses, this means knowing exactly where your inventory sits at any given moment. Is that customer&#8217;s order still in the warehouse? Has it been picked up by the carrier? Is it stuck in customs? Will it arrive on time? Without visibility, you&#8217;re operating blind\u2014relying on outdated spreadsheets, manual check-ins, and reactive problem-solving that costs you money and customer trust.<\/p>\n<p>The modern definition of supply chain visibility extends beyond simple shipment tracking. It encompasses:<\/p>\n<ul>\n<li><strong>Inventory visibility:<\/strong> Real-time stock levels across warehouses, stores, and in-transit locations<\/li>\n<li><strong>Order visibility:<\/strong> Complete tracking from purchase confirmation to delivery<\/li>\n<li><strong>Supplier visibility:<\/strong> Production status, lead times, and quality metrics from manufacturers<\/li>\n<li><strong>Logistics visibility:<\/strong> Carrier performance, route optimization, and delivery exceptions<\/li>\n<li><strong>Demand visibility:<\/strong> Predictive analytics on future inventory needs based on sales patterns<\/li>\n<li><strong>Financial visibility:<\/strong> Real-time cost tracking and budget impact analysis<\/li>\n<li><strong>Risk visibility:<\/strong> Early warning systems for potential disruptions and alternative scenario planning<\/li>\n<\/ul>\n<p>According to a 2026 study by Gartner, companies with high supply chain visibility experienced 52% fewer stockouts and 38% faster order fulfillment compared to those with limited visibility. Additionally, McKinsey&#8217;s latest research shows that businesses implementing comprehensive visibility solutions see an average ROI of 325% within 18 months. The data is clear: visibility isn&#8217;t a luxury\u2014it&#8217;s a competitive necessity that directly impacts profitability and customer loyalty.<\/p>\n<p>The evolution of what is supply chain visibility has been accelerated by advances in artificial intelligence, machine learning, and IoT technology. In 2026, leading platforms can process over 2.3 billion data points daily, providing predictive insights that were impossible just five years ago. This technological sophistication has made supply chain visibility accessible to businesses of all sizes, not just Fortune 500 companies with unlimited IT budgets.<\/p>\n<h3 id=\"visibility-vs-tracking\">Supply Chain Visibility vs. Simple Tracking: What&#8217;s the Difference?<\/h3>\n<p>One of the most common points of confusion is treating &#8220;tracking&#8221; and &#8220;visibility&#8221; as the same thing. They aren&#8217;t. Tracking tells you where a single package is right now. Supply chain visibility tells you where every unit of inventory is, why it&#8217;s there, what will happen next, and what it means for your business. Tracking is a data point; visibility is a decision-making system built on thousands of connected data points.<\/p>\n<table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Basic Tracking<\/th>\n<th>Supply Chain Visibility<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Scope<\/td>\n<td>Single shipment or order<\/td>\n<td>Entire network\u2014suppliers, warehouses, carriers, customers<\/td>\n<\/tr>\n<tr>\n<td>Data Source<\/td>\n<td>One carrier&#8217;s tracking number<\/td>\n<td>Multiple carriers, ERPs, WMS, IoT sensors, supplier feeds<\/td>\n<\/tr>\n<tr>\n<td>Timing<\/td>\n<td>Reactive\u2014tells you what already happened<\/td>\n<td>Predictive\u2014flags risks before they become delays<\/td>\n<\/tr>\n<tr>\n<td>Users<\/td>\n<td>Customer service, individual shoppers<\/td>\n<td>Operations, procurement, finance, executives, customers<\/td>\n<\/tr>\n<tr>\n<td>Output<\/td>\n<td>Status updates (&#8220;in transit,&#8221; &#8220;delivered&#8221;)<\/td>\n<td>Actionable insights, alerts, forecasts, dashboards<\/td>\n<\/tr>\n<tr>\n<td>Business Impact<\/td>\n<td>Reduces &#8220;where is my order&#8221; tickets<\/td>\n<td>Reduces stockouts, cost overruns, and churn network-wide<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In short, tracking is one ingredient inside the much larger recipe of supply chain visibility. A business can have excellent package tracking and still have terrible visibility if it can&#8217;t see supplier delays, warehouse capacity, or demand shifts before they cause problems.<\/p>\n<h2 id=\"why-visibility-matters\">Why Supply Chain Visibility Matters for E-Commerce Success<\/h2>\n<p>The impact of poor supply chain visibility hits e-commerce businesses in three critical areas: customer satisfaction, operational costs, and revenue growth. Understanding what is supply chain visibility and its importance can mean the difference between thriving and merely surviving in today&#8217;s competitive marketplace.<\/p>\n<h3>Customer Experience and Retention<\/h3>\n<p>Today&#8217;s online shoppers expect Amazon-level transparency. A 2026 Convey study found that 97% of customers want proactive shipping notifications, and 56% will abandon a brand after just one poor delivery experience. When you can&#8217;t tell customers where their order is or when it will arrive, you&#8217;re eroding trust with every &#8220;I don&#8217;t know&#8221; response.<\/p>\n<p>Businesses using advanced real-time tracking systems report 35% fewer customer service inquiries about order status and 42% higher customer satisfaction scores. The reason? Customers receive automatic updates at every stage, eliminating the anxiety that comes with waiting for packages. Companies that excel at visibility also see:<\/p>\n<ul>\n<li>44% increase in repeat purchase rates<\/li>\n<li>31% reduction in cart abandonment during checkout<\/li>\n<li>58% improvement in Net Promoter Scores (NPS)<\/li>\n<li>71% decrease in negative reviews related to shipping<\/li>\n<li>23% increase in average order values due to customer confidence<\/li>\n<li>65% improvement in brand loyalty metrics<\/li>\n<\/ul>\n<p>Modern customers also expect personalized communication preferences. Leading visibility platforms now offer SMS, email, push notifications, and even integration with smart home devices like Alexa to deliver updates exactly when and how customers want them. This level of personalization, enabled by understanding what is supply chain visibility means in practice, creates emotional connections that drive long-term loyalty.<\/p>\n<h3>Cost Reduction and Efficiency<\/h3>\n<p>Lack of visibility creates expensive inefficiencies that compound over time. Consider these real costs that supply chain visibility helps eliminate:<\/p>\n<table>\n<thead>\n<tr>\n<th>Problem<\/th>\n<th>Average Cost Impact (2026)<\/th>\n<th>How Visibility Helps<\/th>\n<th>Potential Savings<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Expedited shipping to cover delays<\/td>\n<td>$58-$155 per order<\/td>\n<td>Early warning systems prevent last-minute rushes<\/td>\n<td>78-87% reduction<\/td>\n<\/tr>\n<tr>\n<td>Excess safety stock<\/td>\n<td>20-32% of inventory value<\/td>\n<td>Accurate tracking reduces buffer stock needs<\/td>\n<td>45-65% reduction<\/td>\n<\/tr>\n<tr>\n<td>Lost or misplaced inventory<\/td>\n<td>3.2-4.8% of total inventory annually<\/td>\n<td>Real-time location tracking prevents shrinkage<\/td>\n<td>82-92% reduction<\/td>\n<\/tr>\n<tr>\n<td>Manual tracking and reconciliation<\/td>\n<td>28-45 hours per week<\/td>\n<td>Automated systems eliminate manual processes<\/td>\n<td>92-97% time savings<\/td>\n<\/tr>\n<tr>\n<td>Customer service escalations<\/td>\n<td>$18-$32 per inquiry<\/td>\n<td>Proactive communication reduces support load<\/td>\n<td>65-75% reduction<\/td>\n<\/tr>\n<tr>\n<td>Returns processing due to delivery issues<\/td>\n<td>$22-$42 per return<\/td>\n<td>Better delivery prediction and communication<\/td>\n<td>48-58% reduction<\/td>\n<\/tr>\n<tr>\n<td>Carbon footprint penalties<\/td>\n<td>$0.15-$0.35 per shipment<\/td>\n<td>Route optimization and consolidation<\/td>\n<td>70-85% reduction<\/td>\n<\/tr>\n<tr>\n<td>Compliance violations<\/td>\n<td>$2,500-$15,000 per incident<\/td>\n<td>Automated regulatory tracking<\/td>\n<td>90-98% reduction<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>A mid-sized e-commerce retailer processing 10,000 orders monthly can save between $385,000 and $620,000 annually by implementing comprehensive supply chain visibility solutions. These savings come from reduced expedited shipping, lower inventory carrying costs, decreased labor hours spent on manual tracking, and improved customer retention rates.<\/p>\n<p>Additionally, the operational efficiency gains compound over time. Teams that previously spent hours manually tracking shipments can focus on strategic initiatives like supplier relationship management, process optimization, and customer experience improvements. This shift from reactive to proactive operations creates a sustainable competitive advantage that&#8217;s difficult for competitors to replicate.<\/p>\n<h3>Revenue Growth and Scalability<\/h3>\n<p>Supply chain visibility directly impacts your bottom line through multiple revenue-generating mechanisms. When you can accurately predict inventory needs and delivery times, you unlock significant growth opportunities:<\/p>\n<ul>\n<li><strong>Increased order acceptance:<\/strong> Accept 18-25% more orders without fear of stockouts<\/li>\n<li><strong>Premium service offerings:<\/strong> Confidently offer same-day, next-day, and scheduled delivery options<\/li>\n<li><strong>Market expansion:<\/strong> Enter new geographic markets with data-backed delivery capabilities<\/li>\n<li><strong>Dynamic pricing:<\/strong> Adjust shipping costs based on real-time capacity and demand<\/li>\n<li><strong>Reduced refunds:<\/strong> 28-35% reduction in returns caused by delivery failures<\/li>\n<li><strong>Cross-selling opportunities:<\/strong> Use delivery data to time promotional offers<\/li>\n<li><strong>Subscription services:<\/strong> Launch predictable delivery programs with confidence<\/li>\n<li><strong>B2B expansion:<\/strong> Offer enterprise clients guaranteed SLA performance<\/li>\n<\/ul>\n<p>The compounding effect of these improvements means businesses with strong supply chain visibility grow 3.2x faster than their less-visible competitors, according to 2026 McKinsey research. Furthermore, companies that master what is supply chain visibility see average revenue increases of 22-28% within two years of full implementation.<\/p>\n<p>Modern visibility platforms also enable new business models entirely. For example, retailers can offer &#8220;delivery insurance&#8221; products, guarantee specific delivery windows for premium pricing, or create loyalty programs that reward customers based on their flexibility with delivery timing. These value-added services typically generate 15-25% higher margins than traditional shipping offerings.<\/p>\n<h3>Competitive Advantage in Market Positioning<\/h3>\n<p>Supply chain visibility has become a key differentiator in crowded e-commerce markets. Businesses that provide superior tracking and communication experiences can:<\/p>\n<ul>\n<li>Charge premium prices for guaranteed delivery experiences (8-15% price premiums)<\/li>\n<li>Build stronger B2B partnerships through transparent logistics performance<\/li>\n<li>Attract quality suppliers who prefer working with well-organized partners<\/li>\n<li>Respond faster to market changes and seasonal demand fluctuations<\/li>\n<li>Win enterprise contracts that require detailed reporting and compliance<\/li>\n<li>Reduce marketing costs through higher customer lifetime values<\/li>\n<li>Create network effects where suppliers and partners integrate more deeply<\/li>\n<\/ul>\n<p>In saturated markets, delivery experience often becomes the primary differentiator. When products and prices are similar across competitors, the business that can guarantee reliable, transparent delivery wins the customer. This is particularly true in B2B markets where supply chain visibility impacts the buyer&#8217;s own operations and customer promises.<\/p>\n<h2 id=\"real-time-tracking-explained\">Real-Time Tracking Explained: How It Works<\/h2>\n<p>Real-time tracking is the operational backbone of what is supply chain visibility in practice. But &#8220;real-time&#8221; doesn&#8217;t mean you&#8217;re watching a GPS dot move across a map every second\u2014it means having access to the most current, actionable data about your shipments without manual intervention.<\/p>\n<h3>The Technology Stack Behind Real-Time Tracking<\/h3>\n<p>Modern real-time tracking systems combine several technologies working in concert to create a seamless visibility experience:<\/p>\n<p><strong>1. API Integrations with Carriers<\/strong><\/p>\n<p>Your logistics platform connects directly to carrier systems (USPS, FedEx, UPS, DHL, regional carriers) through APIs that pull tracking updates every 8-15 minutes. When a package is scanned at any facility, that data flows automatically into your dashboard. Advanced platforms aggregate data from 300+ carriers globally into a single interface, eliminating the need to check multiple carrier websites. In 2026, leading platforms process over 50 million tracking events daily with 99.8% uptime reliability.<\/p>\n<p><strong>2. IoT Sensors and GPS Tracking<\/strong><\/p>\n<p>For high-value or temperature-sensitive shipments, IoT devices provide granular location data, environmental conditions (temperature, humidity, shock, light exposure), and security status. These sensors transmit data every few minutes, giving operations teams the ability to intervene before a spoiled shipment or damaged product ever reaches a customer. Cold chain shipments\u2014pharmaceuticals, perishable food, certain cosmetics\u2014rely heavily on this layer of supply chain visibility to remain compliant with regulatory standards.<\/p>\n<p><strong>3. EDI and ERP System Integration<\/strong><\/p>\n<p>Electronic Data Interchange (EDI) connects your visibility platform to supplier systems, allowing purchase orders, advance shipping notices (ASNs), and invoices to sync automatically. When paired with your ERP or WMS, this creates a closed loop where inventory counts update the moment goods are received, picked, packed, or shipped\u2014no manual data entry required.<\/p>\n<p><strong>4. Machine Learning and Predictive Analytics<\/strong><\/p>\n<p>The newest layer of real-time tracking isn&#8217;t just about where something is\u2014it&#8217;s about where it&#8217;s going to be. Machine learning models trained on historical transit times, weather patterns, port congestion, and carrier performance can predict delays with increasing accuracy. In 2026, top-tier platforms report prediction accuracy rates of 91-94% for estimated delivery dates, a substantial jump from the 70-75% accuracy common just three years ago.<\/p>\n<p><strong>5. Control Towers and Unified Dashboards<\/strong><\/p>\n<p>A &#8220;control tower&#8221; is the command center where all this data converges. Rather than switching between five carrier portals, a supplier email thread, and a spreadsheet, operations teams see everything in one dashboard: exceptions flagged in red, on-time shipments in green, and predictive alerts for anything trending toward a delay. This unified view is what most people picture when they ask what is supply chain visibility in a practical, day-to-day sense.<\/p>\n<h3>How Real-Time Data Flows Through the System<\/h3>\n<ol>\n<li><strong>Order placed:<\/strong> Customer order triggers a record in your OMS, instantly visible to fulfillment teams.<\/li>\n<li><strong>Inventory allocated:<\/strong> WMS assigns stock from the optimal warehouse based on location and availability.<\/li>\n<li><strong>Pick and pack:<\/strong> Barcode\/RFID scans update inventory counts in real time as items are pulled.<\/li>\n<li><strong>Carrier handoff:<\/strong> A tracking number is generated and pushed to the visibility platform via API.<\/li>\n<li><strong>In-transit scanning:<\/strong> Every carrier facility scan (10-20 per domestic shipment) updates your dashboard.<\/li>\n<li><strong>Exception detection:<\/strong> Machine learning flags any scan pattern that deviates from the expected route or timeline.<\/li>\n<li><strong>Customer notification:<\/strong> Automated alerts fire at key milestones\u2014shipped, out for delivery, delivered, or delayed.<\/li>\n<li><strong>Post-delivery analytics:<\/strong> Data feeds back into forecasting models to improve future predictions.<\/li>\n<\/ol>\n<p>This entire loop, from order to analytics, typically completes in milliseconds for each data point, which is why modern supply chain visibility feels instantaneous even though it&#8217;s built on dozens of interconnected systems working together.<\/p>\n<h2 id=\"core-components\">The Core Components of a Supply Chain Visibility Platform<\/h2>\n<p>Not all visibility tools are created equal. When evaluating what is supply chain visibility software actually needs to deliver, look for these foundational components:<\/p>\n<ul>\n<li><strong>Multi-carrier tracking aggregation:<\/strong> One dashboard for every carrier you use, domestic and international.<\/li>\n<li><strong>Exception management:<\/strong> Automatic flagging of delays, damages, address issues, and failed delivery attempts.<\/li>\n<li><strong>Branded tracking pages:<\/strong> Customer-facing pages that reduce &#8220;where is my order&#8221; tickets while reinforcing your brand.<\/li>\n<li><strong>Automated notifications:<\/strong> Email, SMS, and app push updates triggered by shipment milestones.<\/li>\n<li><strong>Analytics and reporting:<\/strong> Historical performance data on carriers, routes, and delivery windows.<\/li>\n<li><strong>API and webhook access:<\/strong> The ability to pull tracking data into your own systems or customer-facing apps.<\/li>\n<li><strong>Returns visibility:<\/strong> Tracking reverse logistics with the same rigor as outbound shipments.<\/li>\n<li><strong>Multi-warehouse and 3PL support:<\/strong> Unified visibility even when inventory is spread across multiple fulfillment partners.<\/li>\n<\/ul>\n<p>Interestingly, presentation matters here too. Brands that pair strong tracking data with polished visuals\u2014clean product photos, professional-looking notification emails, and consistent branding\u2014see measurably higher engagement on tracking pages. If your team needs to quickly produce clean product imagery for tracking page banners, order confirmation emails, or marketing around shipping promises, tools like <a href=\"\/free-tools\/background-remover\">AI Background Remover<\/a> and <a href=\"\/free-tools\/enhance-photo\">AI Image Upscaler<\/a> make it easy to prepare polished visuals without hiring a design team. Similarly, brands building out a customer-facing &#8220;track your order&#8221; experience often want professional team photos for the support page\u2014<a href=\"\/ai-headshots\">AI Headshots<\/a> is a fast way to generate consistent, professional images for your logistics and customer service staff bios. And for retailers that want their tracking pages or shipping confirmation emails to showcase products attractively, <a href=\"\/ai-product-photos\">AI Product Photography<\/a> can generate high-quality product imagery without a full photo shoot.<\/p>\n<h2 id=\"how-to-implement\">How to Implement Supply Chain Visibility in Your Business<\/h2>\n<p>Understanding what is supply chain visibility conceptually is one thing; actually implementing it is another. Here&#8217;s a practical roadmap that works for businesses of nearly any size, from solo Shopify sellers to multi-warehouse operations.<\/p>\n<h3>Step 1: Audit Your Current State<\/h3>\n<p>Before adding new tools, map out every point where inventory or information currently changes hands\u2014supplier to warehouse, warehouse to carrier, carrier to customer, customer to returns. Identify where visibility gaps exist today. Most businesses discover blind spots they didn&#8217;t know they had, particularly around supplier lead times and cross-border customs clearance.<\/p>\n<h3>Step 2: Consolidate Your Carrier Data<\/h3>\n<p>If you&#8217;re shipping with multiple carriers, the single highest-impact step is aggregating all tracking data into one platform. This alone eliminates the need to log into five different carrier portals and gives your team (and customers) one source of truth.<\/p>\n<h3>Step 3: Connect Inventory and Order Systems<\/h3>\n<p>Integrate your WMS, OMS, and ERP so that stock levels update automatically as orders are placed, picked, and shipped. This is the step that prevents overselling and gives you accurate available-to-promise numbers on your storefront.<\/p>\n<h3>Step 4: Add Proactive Customer Communication<\/h3>\n<p>Set up automated notifications for every key milestone: order confirmed, shipped, out for delivery, delivered, and delayed. Branded tracking pages should be part of this step\u2014customers who can self-serve tracking information generate far fewer support tickets.<\/p>\n<h3>Step 5: Layer in Predictive Analytics<\/h3>\n<p>Once the fundamentals are in place, add predictive delay detection and demand forecasting. This is where visibility shifts from reactive to proactive, catching problems before they affect the customer.<\/p>\n<h3>Step 6: Extend Visibility Upstream to Suppliers<\/h3>\n<p>The final maturity stage is connecting supplier production data\u2014purchase order status, manufacturing timelines, and quality control checkpoints\u2014into the same dashboard used for outbound logistics. This gives you a true end-to-end view of what is supply chain visibility at its most complete.<\/p>\n<h2 id=\"tools-and-platforms\">Supply Chain Visibility Tools and Platforms in 2026<\/h2>\n<p>The visibility software market has matured significantly, with options ranging from lightweight tracking aggregators to full enterprise control towers. Common categories include:<\/p>\n<ul>\n<li><strong>Post-purchase tracking platforms:<\/strong> Branded tracking pages, notification automation, and carrier aggregation (ideal for DTC and mid-market e-commerce).<\/li>\n<li><strong>Transportation management systems (TMS):<\/strong> Route<br \/>\n","protected":false},"excerpt":{"rendered":"<p>What Is Supply Chain Visibility? Supply chain visibility is the ability to track products, materials, and information as they move through every stage of your supply chain\u2014from raw material sourcing to final delivery. When you understand what is supply chain visibility at its core, you&#8217;re looking at a comprehensive system that gives you real-time insight [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"what is supply chain visibility","footnotes":""},"categories":[208],"tags":[593],"class_list":["post-1161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-optimization","tag-what-is-supply-chain-visibility"],"_links":{"self":[{"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/posts\/1161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/comments?post=1161"}],"version-history":[{"count":8,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/posts\/1161\/revisions"}],"predecessor-version":[{"id":1653,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/posts\/1161\/revisions\/1653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/media?parent=1161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/categories?post=1161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pixelpanda.ai\/blog\/wp-json\/wp\/v2\/tags?post=1161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}