How to Create Product Content for Social Media with AI

Social media sells products. Learn how to create thumb-stopping product content that drives engagement and sales.

15 minutes
Easy

What You'll Need

  • Product photos
  • PixelPanda account (free)

Step-by-Step Guide

1

Choose your platform and format

Different platforms need different content. Instagram loves polished lifestyle shots, TikTok wants authentic UGC-style content, Facebook works with both. Plan your content mix.

Pro Tip: Repurpose: Create one shoot, adapt for multiple platforms.
2

Generate lifestyle images

Use AI to create lifestyle images showing your product in aspirational settings. These perform 3x better than plain product shots on social media.

Pro Tip: Match the aesthetic of your target audience - minimalist for some, colorful for others.
3

Create UGC-style content

User-generated content converts best. Use our AI avatar tools to create realistic UGC-style videos and images that feel authentic, not corporate.

Pro Tip: UGC-style content gets 4x higher click-through rates than polished brand content.
4

Design for the platform

Instagram: 1:1 or 4:5 ratio. TikTok: 9:16 vertical. Facebook: 1:1 or 16:9. Our tools export in all standard social media sizes.

Pro Tip: Always preview how your content looks on mobile before posting.
5

Create variations for testing

Generate multiple versions to A/B test. Different backgrounds, angles, and styles. Social algorithms reward variety and testing helps you find winners.

Pro Tip: Test 3-5 creative variations before scaling ad spend on the winner.

Frequently Asked Questions

What content works best on each platform?

Instagram: polished lifestyle and aesthetic content. TikTok: authentic, UGC-style, raw content. Facebook: informative, benefit-focused content. Pinterest: aspirational, lifestyle imagery.

How often should I post product content?

Mix product content with value content. Rule of thumb: 20% promotional, 80% entertainment/education. Posting frequency depends on platform - more on Twitter/TikTok, less on LinkedIn.

Can I use AI content for paid ads?

Absolutely! AI-generated content works great for Meta ads, TikTok ads, and Pinterest ads. Many top e-commerce brands use AI for their ad creative.

Ready to Try It?

Get started free -- no credit card required.

Create Social Content Free